We are pleased to announce some exciting news: The new theme for National Catholic Schools Week 2014 has been decided and is “Catholic Schools: Communities of Faith, Knowledge and Service.”
Here is some more wonderful news— in response to member requests for a theme and logo that would last more than a year, the new theme will be used for at least three years. This will provide opportunities for schools to brand the week and their ongoing marketing activities with repeated mentions and use of a consistent logo. It is especially appropriate that this new brand will mark National Catholic Schools Week 2014 – the 40th anniversary of this annual event.
The theme encompasses several concepts that are at the heart of a Catholic education. First, schools are communities— small families in their own right, but also members of the larger community of home, church, city, and nation. Faith, knowledge, and service are three measures by which any Catholic school can and should be judged.
The new logo features a swirl of colors interacting around a cross, which is at the center of all Catholic education. The vibrancy of the colors and the movement and shadows in the logo portray the inner-connectivity and community life that are present in our Catholic schools.
The new look will lend itself to posters, billboards, t-shirts and other products to help promote your school and its mission. It is never too early to begin planning for the new school year. Take a moment today to order a banner to proudly remind all those passing by that your school is a community of faith, knowledge, and service. To order, please call (800) 746-6232 or visit our website.
The National Marketing Campaign For Catholic Schools and its centerpiece, National Catholic Schools Week, is a joint project of the National Catholic Educational Association (NCEA) and the United States Conference of Catholic Bishops (USCCB).
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